Ecolories does not result in any searches on google and that's why I picked this world. I dont consider myself qualified enough to coin new words but this word seems to convey the message best. Being environment friendly is a way of life. Conservation is more so a move forward. I compare this very much to a person on diet. The person watches calories and carbs and has a natural tendency of turning food bottles and cans and reading the food value. A conservation freak is a person playing the same tune, only difference being that wherever this person sees wastage and excess, he/she measures it is ecolories. The lesser the number of ecolories, the lesser the wastage. For example, a person commuting to work in a Chevy Tahoe is gaining ecolories much faster than the person who is say, driving a hybrid or even better, not driving in the worst traffic hours.
So, how many ecolories did you gain today? Can you count? Yes, that to-go lunch pack came with a lot of plastic, you gained a few ecolories there. Oh, and that can of coke that went into the regular bin instead of recycle bin got you some. The water bottles also pile them fast. ... Think ... and post more examples.