Topic: Conservation etc ...
America's Oil industry well realizes that its best days are gone. Soon the oil friendly administration will go. America's oil industry is like the CEO of a big company seeing retirement. This industry has milked every single person alike and at the same time, has reaped windfall profits. Hats off to their strategists for that. However, in the process they have made less friends - more enemies than friends. Biggest of all, they have made their consumers enemies of themselves. This is not a happy situation for any company.
These companies have the best cash positions in the entire industry and so, they will probably never feel any major problems related to sustainability. Their major issue will come from people's love of environment. The engine efficiency initiatives, which are emerging from Automakers desperation to get customers will keep driving the fuel demand lower for upcoming years, will keep the oil company profits linear. Ultimately, oil companies will need to make friends and the consumers will win!
